Baker McKenzie Fenxun Intellectual Property Group
Using ancient Chinese inventions presented as modern patent application diagrams, we created engaging graphic communications for international law firm Baker McKenzie’s Hong Kong and Greater China Intellectual Property Practice in announcing the granting of their full license to advise on patents, copyrights and trademarks in Mainland China.
Farewell to Hutchison House
When Hutchison House was redeveloped in 2019, Baker McKenzie bid a bittersweet farewell to a place they’d called home since the 1980s. Marking this solemn occasion we interviewed the people who make the firm a family. In reliving their memories of the place, Baker McKenzie revealed that home is wherever family is and this is the message at the heart of the story we told for them.
Baker McKenzie Pirates in the Middle Kingdom
To communicate the expertise of Baker McKenzie’s intellectual property group, we created this short video trailer as a calling card that would set Baker apart from its competitors as an engaging and approachable yet knowledgable partner in the fast moving world of intellectual property law.